Documentation

How to use the Feature ROI Decision Calculator

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1. Overview

The Feature ROI Decision Calculator is a tool for product teams to quickly and consistently evaluate the financial impact of new product features. By modeling baseline metrics, expected uplift, and associated costs, it calculates key metrics like ROI (Return on Investment), Payback Period, and Expected Value (EV).

2. Dashboard & Feature Management

The Dashboard provides a high-level view of your feature portfolio.

  • KPI Cards: Shows total features, average ROI, and the total Expected Value of your portfolio.
  • Feature List: View all evaluated features, their current Stage (e.g., Draft, Analysis), Decision (e.g., Explore, Go, Drop), and key metrics like ROI and Expected Revenue.
  • New Feature: Click the "New Feature" button to start evaluating a new product idea.

3. Feature Calculator (Feature Card)

When you click on a feature, you open its dedicated Feature Card. This is where the core modeling happens, divided into tabs:

Inputs & Costs

Define your current **Baseline Metrics** (MAU, Conversion Rate, AOV) and the **Expected Effect** of the feature (CR Uplift, AOV Change, Probability of success). Fill in **One-Time Costs** (Engineering, Design, PM) and **Recurring Costs** (Infrastructure, Licensing) to calculate the Payback period and ROI.

Results

Real-time preview of your feature's potential: Expected Value, Monthly Revenue, a cumulative cash flow chart, and a Sensitivity Drivers table showing which inputs impact the result the most.

Scenarios

Automatically models pessimistic (worst-case), base (expected), and optimistic (best-case) scenarios based on typical confidence variances, plotting them side-by-side.

4. Compare & Prioritize

The Compare page allows you to evaluate multiple features side-by-side to decide what to build next.

  • What-If Analysis: Use the global sliders to simulate stress tests, such as dividing all confidence levels by 2 or increasing the discount rate for all features simultaneously.
  • Sorting: Sort your backlog by Expected Value, ROI, or custom Score to prioritize objectively.

5. Funnel Explore

The Funnel Explore page lets you build a multi-step conversion funnel and run reverse "what-if" calculations.

Specify how many users enter each step (e.g., Landing Page → Sign Up → Purchase). The platform automatically calculates the drop-off and progression rates. By entering a target final conversion increase (e.g., "I want to increase final conversion by 1 percentage point"), the tool will tell you exactly how much you need to improve each individual step to hit that goal.